Skip to content

Diamondback

diamondback.com

Last updated: 8 November 2026

The company

Other brands the same company runs
Raleigh, Lapierre, Diamondback, Redline, Torker, XLC, SBS

“These include each of Alta Cycling Group's primary brands such as Raleigh, Lapierre, Diamondback, Redline, Torker, XLC, SBS and its corporate logos and emblems.”

Source: diamondback.com/pages/terms-conditions

Identity

Company history claim
Diamond Back (two words back then) was founded as a BMX brand in 1977 by Western States Imports in Newbury Park, California and it wasn't long before the brand expanded into the brave new world of mountain biking

“Diamond Back (two words back then) was founded as a BMX brand in 1977 by Western States Imports in Newbury Park, California and it wasn't long before the brand expanded into the brave new world of mountain biking.”

Source: diamondback.com/blogs/news/a-lookback-at-diamondback-history

Founded
1977

“Diamond Back (two words back then) was founded as a BMX brand in 1977 by Western States Imports in Newbury Park, California”

Source: diamondback.com/blogs/news/a-lookback-at-diamondback-history

Models we hold

Sources

  • A Lookback At Diamondback HistoryArchived document

    Source: diamondback.com/blogs/news/a-lookback-at-diamondback-history

    Retrieved November 8, 2026

  • TERMS & CONDITIONSArchived document

    Source: diamondback.com/pages/terms-conditions

    Retrieved November 8, 2026